The following statement has been released by the Coalition for App Fairness in response to Microsoft’s announcement of its own app store principles:
“Microsoft’s decision to embrace app store principles marks a critical moment in the global campaign to level the playing field for all developers.
“As the first major global platform to commit to meaningful changes for the app ecosystem, the ten principles they have established will provide clarity, promote consumer choice, offer developers an equal opportunity to compete freely, and enable innovation in the years ahead.
“Creating a consistent standard of conduct across all platforms takes time. Feedback is essential and we applaud the progress Microsoft has made. The Coalition for App Fairness will collaborate closely with Microsoft to ensure that as their principles evolve, they continue to create a positive impact across the industry.”
– Sarah Maxwell, Coalition for App Fairness
Requests for additional comment or interviews can be made by contacting the Coalition here.