cookie policy

Last Updated: September 23, 2020

This website uses cookies and similar technologies. We do this to help the Coalition for App Fairness to distinguish you from other visitors and gather information that can be used to analyze behavior on our site and improve our content.

What is a cookie?

A cookie is a small file of letters and numbers that we store on your browser or computer hard drive. Cookies are useful because they allow a website to recognize a user’s device and to target the content displayed to the user’s interests. You can learn more about cookies at allaboutcookies.org.

What cookies we use

First, cookies are either “session cookies” or “persistent cookies.” With session cookies, a user’s device automatically removes those cookies after closing the browser. Persistent cookies, on the other hand, stay on a device for a set period of time.

Second, there are two broad types of cookies: first-party cookies and third-party cookies. First-party cookies are served directly from this website to a user’s device; they are generally used to remember preferences and choices a user makes to allow for browsing of the site. Third-party cookies are served by a separate service provider on behalf of this website; they are commonly used for purposes like web analytics or advertising. This website uses both first-party and third-party cookies.

The cookies used on our website have been placed in the categories identified below, based on the ICC UK Cookie guide:

Category 1: Strictly necessary cookies.These temporary cookies only last as long as a user’s browser is open, and they are used to enable people to browse our website and use its features.

Category 2: Performance cookies.
These cookies are stored on a user’s device for a longer period of time. They help us understand how people use our website, what pages they visit most, and how many people are visiting, along with other website metrics. The information gathered by these cookies is anonymous, instead collected and analyzed in aggregate. These cookies are important for optimizing the website’s user experience.

Category 3: Functional cookies.
These cookies enable our website to remember specific information which users have shared already, so it can be used to offer an improved, more personalized experience. These cookies are anonymous.

Category 4: Marketing cookies.These cookies allow the collection of information about a user’s browsing habits, including use of social media sites like Facebook, Twitter, and Linkedin. We may use this information to provide you with more relevant content elsewhere across the internet, such as through advertisements on other websites.

How you can opt out

By visiting or using this website, you agree that, unless you have set your computer’s browser to reject them, we can place the types of cookies set out below on your device and use that data in accordance with our Privacy Policy. If you do not agree with any of the following, you can switch off the cookies in your browser; you may also delete them after they have been placed on your device. If you do not accept or delete our cookies, some areas of the website that you access may take more time to work, or may not function properly. Most browsers allow you to control cookies through their settings, which may be adapted to reflect your consent to the use of cookies. Further, most browsers also enable you to review and erase cookies. To learn more about browser controls, please consult the documentation that your browser manufacturer provides.

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We use cookies to give you the best possible experience on our website. By continuing to browse this site, you give consent for cookies to be used. For more details, please read our Cookie Policy.