Coalition for App Fairness Response to App Store Pricing Updates


WASHINGTON, D.C. – Rick VanMeter, Executive Director of the Coalition for App Fairness (CAF) released the following statement after Apple announced an update to the pricing on the App Store.

“Offering developers an expanded range of price options creates the illusion of choice, when in reality this move further demonstrates Apple’s excessive market power. No matter what price point developers choose for their apps and services, Apple still forces them to use their app store and continues to take a 30 percent app tax, which drives up costs for consumers. Until consumers can choose where to get apps and how to make purchases, the mobile app marketplace will continue to serve only the Big Tech gatekeepers who control it. Congress must prioritize passage of the Open App Markets Act, as soon as possible, to create a truly fair and competitive mobile app marketplace.”


About the Coalition for App Fairness

The Coalition for App Fairness is an independent nonprofit organization formed to protect consumer choice, foster competition, and create a level playing field for all app and game developers globally. Originally formed by Basecamp, Blix,, Deezer, Epic Games, the European Publishers Council, Match Group, News Media Europe, Prepear, Proton, Skydemon, Spotify, and Tile, CAF has rapidly grown from 13 to over 70 members since launching in September 2020. CAF offers membership to companies of any size — join today at

CAF Contact

[email protected]

December 6, 2022

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