BRUSSELS – Today The Coalition for App Fairness (CAF), released the following statement after Apple made changes to app distribution in the European Union, adding a new fee for App Store Link Outs and further complicating the digital landscape for European developers and consumers.
“With the introduction of yet another confusing, arbitrary, and expensive fee structure, Apple continues to evade compliance and make the digital landscape in Europe more complicated for developers and more costly for consumers. It appears these new fee structures are yet another blatant move by Apple to retain their market power. As we complete a full analysis of these new terms, developers and consumers beware: do not fall for Apple’s false promises of lower fees.”
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The Coalition for App Fairness is an independent nonprofit organization formed to protect consumer choice, foster competition, and create a level playing field for all app and game developers globally. Originally formed by Basecamp, Blix, Blockchain.com, Deezer, Epic Games, the European Publishers Council, Match Group, News Media Europe, Prepear, Proton, Skydemon, Spotify, and Life360, CAF has rapidly grown from 13 to more than 80 members since launching in September 2020. CAF offers membership to companies of any size — join today at appfairness.org.