Coalition for App Fairness Response to App Store Pricing Updates in the United Kingdom

LONDON, UK – Rick VanMeter, Executive Director of the Coalition for App Fairness (CAF) released the following statement after Apple announced an update to the pricing on apps and in-app purchases in the App Store in the United Kingdom and other jurisdictions.

“Apple’s price increase on apps in the App Store in the UK and other countries signals yet another cash grab that will affect consumers and businesses at a time when disposable income continues to fall amidst the cost-of-living crisis. These increases were made without the input or consent of app developers or consumers, which highlights the extent of Apple’s market power. In no other industry can a business single-handedly increase the prices of another business’ products.

“It is more important than ever to stem the negative effects of Apple’s control of the App Store ecosystem. It is imperative that the UK acts swiftly to pass and enforce pro-competition laws – like the Digital Markets, Competition and Consumer Bill – to address app store gatekeepers’ harmful behavior and create a competitive digital marketplace for developers and consumers alike.”


About the Coalition for App Fairness

The Coalition for App Fairness is an independent nonprofit organization formed to protect consumer choice, foster competition, and create a level playing field for all app and game developers globally. Originally formed by Basecamp, Blix,, Deezer, Epic Games, the European Publishers Council, Match Group, News Media Europe, Prepear, Proton, Skydemon, Spotify, and Tile, CAF has rapidly grown from 13 to over 70 members since launching in September 2020. CAF offers membership to companies of any size — join today at

CAF Contact

[email protected]

January 31, 2023

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