- The Alliance of Digital India Foundation (ADIF) is an association / think tank for India’s digital start-ups formed by some of the large Indian internet companies including Bharat Matrimony, PayTM, SHEROES etc.
- Coalition for App Fairness (CAF) is an independent global non-profit organization formed to protect consumer choice, foster competition, and create a level playing field for all app and game developers worldwide. Some its members include Spotify and Blockchain.com
- This partnership will see ADIF and CAF collaborate to create joint advocacy positions and amplify events, content, and efforts.
New Delhi & Washington D.C., Nov 18, 2021: The Alliance of Digital India Foundation and the Coalition for App Fairness announced a partnership to support a free and fair app marketplace for all developers.
The partnership comes on the heels of a conference on app ecosystem fairness held in South Korea where the discussion centered around the need for regulating the application ecosystem. The country’s new law to bring competition to the digital marketplace has been a landmark step and has highlighted the critical need for such legislation in India and the United States to pave the way for a fair app marketplace so developers can innovate and grow.
“We are partnering with a group of leaders to support the efforts towards creating a free and fair digital ecosystem where all developers can thrive and innovate,” said Sijo Kuruvilla George, Executive Director of the Alliance of Digital India Foundation. “No developer should be forced to operate in an anti-competitive marketplace that hinders innovation, success, and the ability to grow.”
“With this partnership, the global momentum to fight anti-competitive practices in the app marketplace continues to build,” said Meghan DiMuzio, Executive Director of the Coalition for App Fairness. “Our alliance will ensure developers who have been prevented from competing in a fair marketplace stand united, working together to advocate for solutions around the world.”
About the Alliance for Digital India Foundation:
The Alliance of Digital India Foundation (ADIF) is a think tank for India’s digital start-ups formed by some of the large Indian internet companies including Bharat Matrimony, PayTM, SHEROES etc. The work of ADIF centers around ensuring a strong ecosystem for digital startups in India by fostering innovation and creating a level playing field for young entrepreneurs to compete with larger players in a free and fair app economy. However, because companies like Apple and Google control the marketplace on their terms, the need for legislation in India is more important than ever. ADIF has already approached Competition Commission of India (CCI) to prevent the abuse of dominance by the leading players. India’s startup ecosystem has the potential to grow rapidly, but to do so, there needs to be proactive legislation to allow for innovation and success in the app marketplace.
By partnering with the Coalition for App Fairness, ADIF is expanding its efforts to promote innovation and fight anticompetitive app store practices. To learn more about ADIF and its work, visit https://adif.in/index.php/about/
About the Coalition for App Fairness
The Coalition for App Fairness is an independent non-profit organization formed to protect consumer choice, foster competition, and create a level playing field for all app and game developers globally. Originally formed by Basecamp, Blix, Blockchain.com, Deezer, Epic Games, the European Publishers Council, Match Group, News Media Europe, Prepear, Protonmail, Skydemon, Spotify, and Tile, CAF has rapidly grown from 13 to over 60 members since launching in September 2020. CAF offers membership to companies of any size — join today at appfairness.org.