Apple uses its control of the iOS operating system to favor itself by controlling the products and features that are available to consumers. The company requires equipment manufacturers to limit options, forces developers to sell through its App Store, and even steals ideas from competitors.
For most purchases made within the App Store, Apple takes 30% of the purchase price. No other transaction fee — in any industry — comes close. This app tax cuts deeply into consumer purchasing power and developer revenue. This app tax is especially unfair when it is imposed on apps that compete directly with those sold by Apple, driving up their prices and putting them at a distinct competitive disadvantage.